Welcome
Welcome
STRATEGIC
DESIGN ADVISOR
STRATEGIC
DESIGN ADVISOR
STRATEGIC
DESIGN ADVISOR
Consulting Services for
Owner, Developer, Operator
& Advisor to Your Creative Team
We are the cohesive interface
Aligning stakeholder priorities and fostering collaboration to deliver synergistic, mutually beneficial solutions.
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Hotel Phillips | Curio Collection
"It’s been a pleasure working with Vito for over a decade of collaboration on projects like the iconic Washington Hilton and Hotel Phillips (Kansas City).
Vito was more than just a collaborator representing a large brand; he was a curious critic and partner, always focused on understanding the unique needs of each client and market.
His goal was always the same as ours: to achieve a truly evocative product."
— Kraig Kalashian
Principal & Founder
KKAD
PURPOSE
Our consulting approach starts with the Why—asking calibrated questions and listening deeply to uncover motivations. Purpose aligns your investment objectives, brand obligations, and exceptional experiences, while revealing opportunities that unlock your property’s full potential.
Hilton Buena Park
Courtesy of HILTON & HBA Associates
STRATEGY
Strategy sets the perspective for every decision, purposely analyzing the asset, anticipating market changes, and envisioning fresh possibilities. This approach drives every service we offer, from brand alignment and market positioning to property transformation and competitive differentiation.
Property Acquisition | Disposition
Advise buyers and sellers - Evaluate untapped potential beyond PIP requirements. Present alternative scope scenarios and design opportunities to unlock value, informed by on-site assessments.
Workshops | Immersion | Radical Thinking
Align stakeholders around purpose and brand positioning. Challenge assumptions, fostering ideation, and push boundaries while considering standards, to unlock ROI.
Market Review of Competitive Set
Calibrate design strategy to enhance competitive positioning.
Brand Negotiations | Reframing Parameters
Advise on branding options, from independent to soft-branded.
New Build Developments
Determine brand alignment options. Guide programming, test-fit planning, and stacking diagrams.
Adaptive-Reuse | Repurpose Building Class
Evaluate building selection and viability for transformation. Test-fit hotel programs and rank brand options.
Conversions | Renovations
Develop repositioning vision and strategy. Lead renovation cycle management (FRCM) and PIP renegotiation.
The Statler Dallas - Curio Collection
Courtesy of HILTON & MAA Architects
DESIGN GUIDANCE
As your representative, we serve as the cohesive interface between Client, Brand, Operations, and Design teams, providing strategic guidance focused on Purposeful Design, while being mindful of budgets and schedules.
Strategic Design Management Services
Design Evaluations | Advisory Meetings
Moderate milestone meetings with the stakeholders with their architect and interior designer.
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Evaluate designs from the perspectives of guest experience, brand alignment, operational performance, and stakeholder objectives.
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Flag design problems and offer practical solutions.
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Provide insightful design advice to elevate design quality, reduce costs, and protect the schedule.
Model Room Reviews
Cost savings up to 10X cost of comprehensive Model Room.
Onsite model room review with Stakeholders.
Recommend modifications to achieve objectives.
Program Analysis | Evaluate Scope of Work
Assess SOW required to achieve project goals.
Identify opportunities to drive value.
Identity | Design Brief | Brand Story & Narrative
Establish a clear, market-differentiating identity and
personality for each independent hotel or collection, weaving through all aspects of design, communications, and uniforms.
Brand Standards | Negotiation & Approvals
Interpret compliance intent of Standards.
Negotiate with the Brand for waivers when justified.
Value Engineering
Advise on smart choices to reduce cost and schedule.
Vet product options and vendor competitors.
The Fraye - Curio Collection
2022 Boutique Design Award Winner - Interior Design
"To me, hospitality design is not only the most challenging, but also the most rewarding of all design fields. It is incredibly challenging in its complexity, in its speed of evolution, in its insatiable need to be at the forefront.
It is, therefore, incredibly rewarding to work alongside commensurate professionals like Vito who strive relentlessly as an extension of our team for the betterment of the project.
His knowledge, tenacity, and perseverance have invariably added tremendous value to our collaborations and to the development of incredibly successful projects."
— Malcolm Berg, Founder,
President and Design Director
EoA Group