Welcome
Welcome
VITO F. LOTTA
STRATEGIC ADVISOR & CLIENT REPRESENTATIVE
Engaging Owners, Developers, Operators, Brands, and Creative Teams
Discover Full Potential of Hotel Assets
Harmonizing brand value with the goals of ownership, hotel management, and development teams drives investment success. Seamlessly integrating immersive guest experience with rigorous practicality, creating a competitive edge.
Insight | Experience
& Leadership
Brings perspectives honed over a 30-year career with renowned, iconic design firms and tenure as Vice President of Architecture & Design at Hilton.
Respected for advancing brands, driving innovation, and fostering collaboration.
Judgement | Strategic
& Tactical
Shapes clear, actionable visions that align market demands with investment objectives. Inspires cost-effective design—doing more with less. Guides strategic decisions to minimize disruption and drive long-term success.
Customers | Resonance
& Heart of Hospitality
Guides design consultants in crafting guest-centric, timeless designs that evolve with changing demands. Distinguishes enduring movements from fleeting trends, ensuring experiences that resonate meaningfully with all users.
Spectrum of Property Types
New Builds | Brand Conversions | Renovations | Adaptive-Reuse
El San Juan | Jeffrey Beers International - EDSA - Morris Lapidus & CMA
El San Juan | Jeffrey Beers International - EDSA - Morris Lapidus & CMA
The Statler Dallas - Curio by Hilton | Merriman Anderson Architects & Interiors
El San Juan | Jeffrey Beers International - EDSA - Morris Lapidus & CMA
The Alloy King of Prussia | DoubleTree
"Working with Vito, I appreciated his mindful approach. His unparalleled insights are grounded in industry experience and an ability to imagine possibilities.
Vito combines the mindset of an owner with the pragmatism of an operator. His creativity and leadership drive results, unlocking the full potential of properties. Looking forward to our next project."
— Paul Novak, Partner
Whitman Peterson
[Hotel Owners and Investors]